Cinderela is an organisation who aim to develop economically viable circular buisiness models to assist companies in setting up circular economy business based on waste-to-resource opportunities. Their approach helps company access relevant information on sources of secondary raw materials as well as the legal, policy, administative business envionment in which their business model is to operate. Using a GIM-baed toool Geodesign Decision Support Environment , they are able to perform customised material flow analyis in order to understand location, quantity and and availability of waste. The tool they have developed, Cindeross, will enable businesses to access data on secondary raw materials and identify potential partners.