The Standard

Sustainable Retrofit

Orms’ conceptual design was guided by the bold idea of choosing to renovate the existing building rather than demolish it, which would have had a significant impact on the building’s carbon footprint. To accommodate its new function, Orms designed a contrasting new three-story steel and glass addition. Its redesigned façade entrances and reinstated public garden provide a tranquil escape from the hustle and bustle of Euston Road, as well as a new permanent east-west route for pedestrians and cyclists.


Project Info

Location: The Standard, London, Argyle Street, London, UK
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  • Date of start construction: 02/03/2018.
  • Date of completion: 01/03/2019.
  • Type of building transformation: refurbishment & retrofitting.
  • Building function: Lodging.
  • GFA (m2): 18000.
  • Construction status: New.
  • Owner: Crosstree Real Estate Partners.
  • Sector of owner: private.
  • Architect(s): Orms (Architect), Archer Humphryes, (interior architect), Shawn Hausman Design (Interior design).
  • Industry consortium: Crosstree Real estate oartners , Orms.